ON THE BLOG

Welcome to my new site

Welcome to my new site

Woo hoo! Welcome to my new digital home! Finally Ameena Gorton dot com is here! I say finally because it’s been long overdue. I debated whether I should have a website or not? Business was going well with referrals but there were those emails from gorgeous people on the internet asking where my site was, or… Continue Reading

What do I do when someone opens a business just like mine?

What do I do when someone opens a business just like mine?

You’ve spent months, perhaps even years, creating your delicious offerings and making them fly when, all of a sudden, some new kid rocks up doing the same thing. What do you do? Well, obviously, you have an endless list of options. (NOTE: I’m assuming this business is not impinging on copyright nor stealing anything that… Continue Reading

Trying to be “affordable”? Why you need to stop right now.

Trying to be “affordable”? Why you need to stop right now.

Are you trying to be affordable? Do you find yourself playing with your pricing to make your prices appear totally irresistible, or too good to be true? The thing is, too many people are going on this quest to be affordable and connecting affordability with price. When affordability is all to do with value, specifically… Continue Reading

My top tips for working from home efficiently!

My top tips for working from home efficiently!

I often receive emails from people struggling to work from home. Whilst working from home can be super liberating, and save you oodles of time on the commute to work, it can be challenging. Many struggle to find the time to market their business, or just get down to work. Throw in a little human… Continue Reading

5 common marketing mistakes (and how to avoid them)

5 common marketing mistakes (and how to avoid them)

Everyday I see amazing businesses fall prey to some of the the most common marketing mistakes. Just because you have a great idea and are super talented at what you do doesn’t mean your business is going to be a success (sorry darling!) Do you ever get stuck when it comes to marketing your delicious… Continue Reading

5 ways to save time and make more money!

I’ve yet to meet someone who doesn’t want to save time and make more money. Sounds like a dream come true but it’s not impossible. Ever wondered how some seem to juggle everything from family, work, crazy social commitments manage to roll out drool worthy offerings into the world AND still have a smile on… Continue Reading