5 common marketing mistakes (and how to avoid them)

Everyday I see amazing businesses fall prey to some of the the most common marketing mistakes.

Just because you have a great idea and are super talented at what you do doesn’t mean your business is going to be a success (sorry darling!)

Do you ever get stuck when it comes to marketing your delicious offerings? If yes, then you are certainly not alone.

Are you making any of these 5 common marketing mistakes in your business?

Warning: some of these tips might sting!

Common Marketing Mistake #1: Not having a business

A business is something that sells products and/or services in exchange for money.

By definition, a business needs to make money.

A blog is not a business. It’s a virtual storefront, a calling card.

If you are not making money but running around blogging, or chatting up peeps on social media, without financial reward, then it’s a hobby.

You need to have a clear idea of:

  • why you are doing what you do
  • what your business does
  • how it generates income

Applying marketing to something that is a hobby can help you get more attention but not all attention is created equal.

Get clear on what you are doing and how you’re going to sell it.

Common Marketing Mistake #2: Having no clue who your are talking to

You may have the best idea in the world,  the best product or the most amazing service but if you don’t know who will be interested in it no marketing in the world will help you.

You cannot promote your delicious offerings to appeal to everyone.

Getting clear on your target market and your niche can help you tailor your marketing efforts.

Once you are clear on who you are talking to you need to decide where they hang out. Just because you love being online all day doesn’t mean your clients/customers are online *shock horror*!

If your target market is largely offline, or a local business, chance are you’re going to have to move your butt, pick up the telephone and go and meet people face to face.

Offline relationships have not been replaced by virtual ones. Nor will they be.

Get clear on your audience and try to go out and meet them face to face.

Common Marketing Mistake #3: No clear pricing structure

Changing your prices as often as you change your underwear leads to distrust. As do ridiculously low prices.

Making up your prices as you go along will also cost you a lot of time working out the price and ultimately confuse your clients/customers.

You need to make sure your prices for your products and/or services are clear and that you are charging what you are worth!

Make sure you publish your prices in order to pre-qualify your clients/customers.

Common Marketing Mistake #4: Spending too much time and money to “get rich quick”

Ok gorgeous, there is no golden bullett that will help you get rich quick, sorry.

Most “overnight successes” hustled their butts off to get where they are today. There is no secret there.

Taking a gazillion courses online, consuming every ebook you can get your hands on will leave you grinding to a sudden halt.

How can you process the ideas and apply the methods of 10 people to your business and expect it to work?

It’s just like deciding to go on a diet and day one is Atkins, day two Paleo, day three the Slim fast diet etc and then wondering at the end of the week why you are in the same shape you were the week before.

Everyone has they’re own methods and ideas, the trick is to follow through with ONE direction.

Make sure you aren’t confusing activity with achievement! {click to tweet}

Just because you are learning new things doesn’t mean you are achieving anything for your business.

If you really need help with marketing your business put your ebook and course budget together and invest in customised advice.

Common Marketing Mistake #5: Forgetting to promote yourself

It may seem obvious that you need to promote yourself but very few do it. You cannot have the “build it and they will come” attitude. Just because you have a beautiful shop, blog etc doesn’t mean anyone is going to come and buy from you just because you’re there.

In addition, constantly creating new delicious offerings vs. promoting what you’ve already created is a huge mistake many make.

Make sure everyone knows what you do, who and how you help!

You don’t have to buy a megaphone and use sleazy sales tactics to promote yourself.

Communicating what you do and how you help regularly with clear prices is usually the best starting point.

People aren’t going to be sick of hearing from you. Chances are, you think you’ve already told the world once and that’s enough but, it’s barely scraped the surface.

Are you guilty of any of these common marketing mistakes? What are you going to change in your marketing today? 

If you need help with your marketing grab your Spark Session today!

One Response to 5 common marketing mistakes (and how to avoid them)

  1. Good thing I had flip flops on this morning when I read this! (Otherwise my feet would not fit in my shoes from being stepped on! Bwahaha! Spot on as usual. Ameena, you just may make me a success in spite of myself!

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