How to be an expert in your industry

Are you an expert in your industry?

how to be an expert in your industryChances are you’ll say no. You’ll find 10 reasons why someone else is an expert and you aren’t.

If you said yes, without a shred of irony, you may leave this site now.

Being an expert is not something you need to announce. Any self proclaimed “expert” out there makes me raise and eyebrow and want to run.

We are all experts of OUR own experience. {click to tweet}

So, how do you become an expert in your industry?

These simple steps need to repeated consistently to achieve results!

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1. Stop the negative self talk (and comparing yourself to others)

Yes – you are enough. For every person you compare yourself to and feel that you aren’t enough there are 10 who haven’t achieved half of what you have.

Comparing yourself to your competition is only going to hurt your business.

Stop thinking that if you just had “that” qualification then you would be an expert.

There is no piece of paper in the world that makes you an expert.
Go out there and demonstrate what you do is delicious and amazing.

2. Demonstrate what you do consistently and provide oodles of value

If you blog for your business you have a fabulous opportunity to showcase what you do (yet many under utilise this).

  • Share your thoughts with actionable insights people can take away and implement.
    If it works they’ll be back to get more from you.
  • Be selfless – think of the end goal in mind – you want people to look up to you.
    (Pushing stuff on your audience 24/7 won’t help you do this)
  • Use case studies to show how you’ve helped your clients.
  • Get kick ass testimonials.

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3. Be the eyes and the ears first, then the mouthpiece

Yes, see and listen before you teach. Get deep into the needs of your target audience.

Keep learning, be hungry and open.

Self-proclaimed experts are closed, smug individuals who will never be taken seriously.

Stay curious and hungry to help.

Be smart when you do it – don’t confuse activity with achievement.

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4. Be consistent (and build up trust)

This sounds obvious but it’s something that is often overlooked.

Trust is something you earn. You can’t say “Trust me, I’m an expert” and expect people to flock to you and buy.

The easiest way to gain trust is to consistently provide the same value on your chosen niche.

Changing your topics and offering makes you look unsure of what you are doing.

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5. Go out there and actually do it.

  1. Set a goal.
  2. Achieve it.

Repeat steps 1 and 2.

Easier said than done.

Get someone to hold you accountable. Personally I’d never achieve 95% of my goals if it wasn’t for my coach and in addition to that, working with someone else helps you realise what your special somethin’ is!

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Need help with making your marketing make you stand out (and make you an expert in your industry? Get in touch!

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17 Responses to How to be an expert in your industry

  1. Nice post.

    Point #5 is, well, simple and effective. However, it is so underused that we almost forget it!

    All the tips are great. Retweeted!

  2. Agree with you, Ameena. In fact, I think all of us are learners, there are no true experts in this world, whatever the topic shall be. In each topic, from behavioral science to blogging, there is still a lot to learn, lot to teach and lot to experience.

    There are a lot of self proclaimed experts out there, some of them small and some of them big (I hate to see people advising others for improving results when their own blogs don’t achieve it).

    • Hey Jeevan – YES we are all learning always – anyone who says they are done with education might as well retire and purchase a coffin.

      I am hungry for knowledge but it’s often not what can be found in marketing books or sites – most of my inspiration comes from the day to day which many assume to be mundane – but that’s where you find life’s problems that need solutions.

      Like you, I am incredibly suspicious of self proclaimed experts – I recently had a hilarious email exchange with an “online marketing expert” (that was his email signature) who didn’t have a blog, or a website, he was actually an employee for an online directory. His areas of “expertise” were blogging, topics, SEO … you name it – he did it … made me laugh so much …

      Believe it in yourself, and go out there and prove it to the world without ever using the word – it’s for others to define you as an expert!

  3. Hi Ameena. Another great topic.

    Tip #3 is the stand-out for me. When dealing with potential clients I use the following snippets of great wisdom.

    “He that answereth before he heareth sheweth himself to be a fool, and worthy of confusion.” (Proverbs 18:13, Douay-Rheims Bible).

    I listen intently to what the client wants, even when it’s obviously wrong, way over budget or just cant be done. Only then, do I reveal my knowledge and skill, albeit ‘my’ expertise.

    • Thanks Sally, great quote there – as always!

      I’ve been in so many meetings in the past where I’ve seen people talking nonstop – they’d never listened to their customers – they just had great ideas they wanted communicated, and well, it doesn’t work like that unless you want to remain reactive and mediocre.

  4. This is so on the money with something I witnessed recently at a business event.

    Two guys obviously both vying for a prospective clients attention, were both spewing forth their expertise, each in turn trying to one up each other…honestly I couldn’t believe it, I was half expecting them to break out their rulers and start measuring up.

    As for the poor guy subjected to this..well he was like a deer in the headlights.

    Left me shaking my head in disbelief.

    • Ha ha ha Jackie … you mean they didn’t get their rulers out? Oh my. I can’t imagine being so competitive – I’d never stoop so low even if I wanted it, bad.

      Luckily I’ve never been in that position in all the businesses I’ve had – it’s always been black and white – either I’m a fit or I’m not.
      (the tricky part is realising if the client is a fit or not – and well, that’s another post)

  5. Ameena,
    I love the pep talks i get when I come over to your place here on the net. My favorite tidbits of advice in this article is 5-Just do it and get someone to hold yourself accountable. This has truly been key to me making leaps and bounds. That and being transparent..

    Thanks Ameena.

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