Make a video, upload it and get famous on YouTube. It’s that easy right?
Yesterday I was talking to a friend who was telling me about the ABC documentary 20/20 “Generation YouTube”.
A fascinating insight on those who uploaded videos and became famous overnight.
It’s obvious that many came away thinking that it’s that simple; make a cool video, create a YouTube channel, upload and the cash will fly in … if only it was that simple.
Some YouTube Facts
- YouTube has a mere 3 billion views a day
- 48 hours of video are uploaded EVERY minute (more than 700 videos)
- There are only 20,000 YouTube partners today (they are the people who make money directly from YouTube)
- YouTube is ranked the 3rd most visited site (after Google and Facebook)
Talent vs. Luck
There is an incredible amount of junk of YouTube. Poor quality videos, annoying people doing stupid things and lots of duplicate content.
BUT! There are a lot of amazing videos too. Some incredibly talented musicians, speakers and people providing excellent how to guides on the simplest things.
One thing that has never been more apparent is that talent doesn’t equal money. For every person that has made it on YouTube there are thousands who just didn’t get blessed with luck.
Talent is something you have to work at. You may have a gift or be good at something but making it into something special you have to work at it. A lot.
Given the fierce competition luck seems to play a larger role than talent.
It’s a labour of love
YouTube wants you to believe that by being able to “Broadcast Yourself” you can become famous. Why?
When you make a video and upload it you are creating content FOR YouTube.
Overnight fame happens to very few. Even if you get your 15 minutes of fame it doesn’t guarantee that there is any longevity in the making.
Joe Penna “MysteryGuitarMan” pulled a year of all-nighters to get his content created before he was discovered.
His dream was to be directing commercials in 20 years, he achieved his goal in 5. He dropped out of medical school to focus on his YouTube channel once he realised he was onto something.
Hard Work and Fairy Dust
For those who do make money from YouTube and are famous they spend on average 60 – 80hrs a WEEK creating content.
It’s not a quick fix – there is no place for the 4 hour work week ethic when it comes to YouTube or anything for that matter.
The barrier to entry is virtually non-existent when it comes to YouTube. Almost everyone has a video camera on their phone and camera and access to the internet.
All the tools are at your fingertips.
I’m not saying you can’t do it. You can. Does it mean you should?
Believe in yourself and more so in fairy dust. What’s holding you back?