Do you want to get more sales?
YES! Of course you do!
What I am going to share with you now is something so ridiculously simple yet so many overlook these 3 tips.
Nothing slimy, sleazy or icky-poo here.
1. Remind everyone you know, on and offline, what your business does.
All too often we think that all our friends on Facebook, followers on Twitter etc … know what we’re up to.
Most of the time they don’t.
They have their own lives, their own things going on. They can’t be expected to keep you top of mind when it comes to your delicious offerings unless you remind them.
One of the most neglected audiences is FRANK (Friends, Relatives, Acquantances, Neighbours/Colleagues and Kids)
The power of word of mouth marketing will trump any fancy poster of sales page.
Want to know how to reach out to them?
- Go personal, pick up the PHONE (yes, the phone can be used to talk to other humans as well as check your email)!
- Send an email to touch base, tell them what you are up to and ask them to spread the word.
Remember: When you are reaching out the idea is to get them to help you spread the word, save your sales pitch for when people come to you.
2. Reply to emails.
Ok, you are probably thinking “eh? Is she serious? That’s a tip?”
Actually yes it is.
I am constantly amazed at how many people do NOT reply to emails or reply to emails days or weeks later.
I have lost count of the number of people who have bought from me because I replied to their enquiry (amongst other things!)
Remember: If someone has decided to write to you asking for more information it’s because they are looking for a solution NOW.
The motivational factors that surround that initial contact needs to be jumped on as fast as possible.
Occasionally spam filters can get a bit a hyper-active and hide your email gold SO it’s a good idea to keep on top of your spam folders on a regular basis.
Your inbox is where you want to get the party started, not on your Facebook page!
And, consider this; replying to emails in a timely, thoughtful manners shows you actually care about your customers/clients and your business.
It’s a direct reflection on how business operates!
- Taking 10 days to reply to a holiday rental enquiry can make the clients think “OMG, will they actually be there when we arrive? Will the place be cleaned on time … etc”.
- If you are a coach or consultant, not replying to emails can make you look like you don’t care and if you offer email support clients will think “Huh, I bet they don’t even answer client emails, I’m not paying for that!”
- If you sell products, not replying to emails can make your customers think “Will they actually ship on time? Does this company even exist?”
Tips on how to reply to emails (and yes, if this is glaringly obvious make sure you are actually doing it!)
- Reply within 24hrs if you can. The sooner the better.
- Answer the question as well as you can.
- If relevant, check out the links they have placed in the email or signature to get a feel of who they are and make reference to it in the email.
- Don’t be afraid to give away a few tips or suggestions to be demonstrative of how you can help (and get paid) down the road.
- Make sure your tone matches that of your other brand touch points (website, social media etc …) for example – if I was to be extremely formal in my emails and sign off “Yours sincerely” I think people would question if it was really me. Be consistent.
- Include a clear call to action – what do you want them to next? Book a session, buy something, tell a friend, go fly a kite? You decide.
- If you are too busy to answer emails then get an assistant to do it for you.
If you’ve done this before and just been too overwhelmed with time-wasters, it’s probably because you just needed to direct the person clearly to take action.
3. Keep on top of your social media channels and your blog comments.
You don’t have to be on every social media channel there is out there, but make sure you are on top of them (or get someone to do it for you)
If you get messages on your Facebook page answer them! Try moving the conversation to your email inbox to keep things professional (and if you’re like me, email is so much better to keep track of than Facebook messages)
Thank people for sharing your stuff. All too often there is this gross sense of entitlement online (and it’s sucky!)
NO one HAS to share your stuff.
The fact that they do share your stuff is simply amazing and needs recognition.
Even though it’s time consuming, you can, carve out 15 mins a day to thank those who have shared your delicious offerings and technically done a whole bunch of free marketing work for you. You’ll probably also meet some cool people and who know’s where that’ll lead.
Similarly, keeping on top of your blog comments, especially if you don’t have loads, is a great way to keep conversations going and help people connect with you.
Make time for the 3 things here and you will see a difference in the leads and get more sales!
- Which of these 3 simple things have you paid attention to in your business and seen great results?
- What would you add to the list?