One of the biggest challenges an entrepreneur faces is knowing how many services they should offer.
Just because you could offer a whole bunch of things doesn’t mean you should.
How do you decide how many services to offer?
“Do I want to be a specialist in something or a jack of all trades?”
The answer to this question will help you decide just how many services you need to offer.
First, you need to get clear on what your niche is.
Discovering what makes you special will help you decide on what services you should offer.
For example, I could easily:
- Create an online store filled with affiliate links to the software I use.
- Pull together a team of designers, developers and copy writers to help my clients.
- Sell cutesy greeting cards with my illustrations.
I am not going to do any of those things.
Why? Because that would make me a jack of all trades and a master of none.
The rest is just distracting and will take me away from doing what I want to do, and what I do best.
I want to be the queen of what I do, not the jack of the many things I could do.
What’s the best way to decide how many services to offer?
(Grab a pen and paper for this exercise)
- Take a long hard look at what you currently offer.
- Circle the first 3-5 that you love doing the most.
- Cross off the things that make you shudder when you have to do them.
- Then look which of the circled services bring you the highest financial returns.
- Grab your client list and repeat the steps above.
- Look at the correlations between your services and clients. There should be an overlap.
Offering less choice makes it easier for you to be come an authority in your field.
It also makes it easier for people to make the decision to buy from you.
Let me know how this exercise works for you and if it’s helped you get clearer on what you should be offering.
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