How to sell without being salesy

Figuring out how to sell without being salesy or pushy is a huge challenge for a lot of us.

Most people fall into two camps when it comes to selling – super pushy or super shy.

Whilst I find the super pushy style of selling really off-putting it has to work as so many do it.

Now, since you are reading this you’re probably looking for some tips on how to make that sale without feeling like a sleazy secondhand car dealer who’s trying to sell you a piece of crap for megabucks.

Here are my top tips on how to sell without being salesy.

1. Make sure it’s clear you have something to sell.

This is a huge problem online. I have reviewed dozens of sites that fail in a few areas:

  1. It’s unclear what the site offers.
  2. Products and/or services are buried deep into the site and hard to find.
  3. There are too many products and/or services on offer.
  4. Blog content is unfocused and off-topic.
  5. It’s not clear if it’s a blog for show, or for dough.

2. Be demonstrative of how your business can help others

A blog is a powerful business tool for you to get your message across.

You don’t have to give away tonnes of ebooks or samples for free to show people how you can help them.

  1. Write simple, useful articles demonstrating aspects of your business and how you help others. (you can also create simple how-to videos)
  2. Include good testimonials so people can see who you’ve worked with.
  3. Don’t be afraid to include case studies or success stories.

3. Put your prices online

It’s the easiest way to get people to know that this is for sale.

Publishing your prices online is not tacky, it’s not pushy – it’s necessary.

Once someone has seen your prices they will come to you to for help and you won’t have to sell them because they already have the “How much?” question answered.

(Obviously, you’ll always get someone asking for a discount but then it’s up to you if you want to drop your pants on the price!)

So, these are my top tips on how to sell without being salesy.

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13 Responses to How to sell without being salesy

  1. Hi Ameena,

    I’m the shy guy when it comes to selling, and especially offline. I have thought about adding my prices on my site, but I really want to talk with the person first, to explain the prices and the service. But like you said, I should probably just say it like it is. Add a price to each product/service and that’s it 🙂

    • Hi Jens – see for me the conversation is just something I don’t want to have. This is how much it is and this is what you get for that price. The only discussions I want to have is how can I help you and make this fabulous!

      How’s it all going in sunny Norway?

      • That’s why I love learning from you. I don’t want that conversation either 🙂

        Right now, it’s actually sunny in Norway and I’m having a wonderful time at the beach. I hope you’re doing great as well.

  2. LOVE this, Ameena. You’ve often reminded me that it’s important to build credibility by writing about what I am offering/selling. Having a collection of posts like this has given me a foundation to stand on, and I feel less pushy or sleazy when it comes down to selling my products.
    Thanks Ameena!

    • I know this was a daunting thing for you Robin, especially in your industry where you can’t push the healing journey on people with flashing yellow arrows and big BUY NOW buttons … Having that foundation to your business where you demonstrate your value, and your personality really helps you “rock it like you mean it!”

  3. Great post, Ameena! I’m not an overly “salesy” person either. I’ve found that people respond to brands that provide value while always being upfront and genuine, so that’s what I try to channel. And testimonials are excellent confidence boosters, too! I’m much more likely to do business with a company if they show client reviews or testimonials somewhere. 🙂

    • Thanks Jill – I find money talks and hard selling just too draining in all honesty – and it takes away from what you are doing a lot of the time. And yes, if I can’t find testimonials I am unlikely to work with someone.

  4. Finding the fine line between being too pushy and too shy is crucial. I know that sounds weird, since too pushy and too shy are two extremes. YET, they overlap most of the times.

    When people are too shy, they talk too much to “convince” a potential buyer, thus sound too pushy. They write pages of sales letter and offer too many bonuses in a fear that they might have priced their stuff too much or their product might not be worth it.

    As you say, we don’t have to convince the buyer. We just have to provide the necessary information with clarity.

  5. I love this post.

    It’s so funny. People hate commercials yet when they come make a video with me, all they want to do is make a commercial. I’m like really!

    Telling your story is a better way to connect and get sales versus saying what everyone else says or pushing your stuff onto others without being clear and all the points you make above.

    Too funny. In short don’t make commercials focus on connecting with others.

    • Thanks Jalanda! That is a funny story about your clients – I can only imagine – sometimes the more you focus on what you don’t want that’s what you end up getting!
      Thanks for sharing!

  6. It is hard to find the right way to communicate your business and sell at the same time. I agree with you that you need to show how your business can help others. I find the best way is to build trust, understand the need and relate to the people you are trying to sell. One of the key things I find that is important is to listen to what your clients are saying.

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