Finding time to market your business is one of the biggest challenges you can face.
As entrepreneurs we wear a lot of different hats and juggle a multitude of tasks.
More often than not we get caught up working IN our business and neglect the important side which is working ON it.
Working in your business is when you are doing the work, and often ALL the work. It is a crucial part of what you do, after all, that’s what pays the bills.
However, if you forget to take time to work ON your business you run the risk of having a nasty surprise down the line.
By working ON your business I mean taking time to market your business; promote it, tweak it, reassess your current direction, create and develop strategic alliances, grow (or reduce) your product or service portfolio – the list is endless.
So, how do you find time to market your business?
Let’s get something cleared up, sadly there is no magic potion to clone ourselves, nor a way to make the day 6 hours longer. No.
It’s down to us to make the most out of the resources and time we have – and usually this requires a hard, honest talk with yourself. Are you really making use of all the available time you have or not? Are you taking longer lunch breaks or spending just a few more minutes checking out the funniest cat video of the month? Usually we can be more efficient and more fit more in if we’re honest with ourselves.
1. Treat your business as the most important client you have
Yes, your paying clients are really important but stop and think for a second.
It’s their combined income that pays YOU – meaning you actually get paid all the work for your business.
Set aside time to work on your business each week that goes over and above just writing a blog post or setting up a sales page.
Brainstorm where you are currently at. Is that aligned with where you want to go?
Set new goals (and make sure you reach them)
Remember, your business IS the most important client, it’s the only client who will hang in there for better or for worse.
2. Consider raising your prices (and firing some clients)
If you are running around like a headless chicken servicing all your clients leaving you drained and exhausted every day it’s time to make a change.
If you really do not have time to work ON and market your business then you need to consider raising your prices.
Raising your prices gives you the opportunity to work with less clients at a higher rate leaving you with more time to take care of your business.
Another thing you can do is to go through your current list of clients and see if there is anyone on that list who you’d prefer not to work with anymore.
Firing your client may sound crazy but if it gives you more time to work on your business, market it effectively and attract new clients a higher price point then it really is a good idea.
3. Get smart about marketing your business online
We have a gazillion tools at our fingertips to market our business but should you use them all? NO!!
Take a look at how much time you spend on social media – yes, it’s so much fun, but what is it bringing you?
- Higher traffic numbers?
- More subscribers?
- Facebook likes?
- More followers on Twitter?
The only question you need to ask when you are marketing online is:
Are they converting into paid clients?
If not cut back, massively. I won’t say stop, but really step back, readdress what you are doing online.
4. Get smart about marketing your business offline
Do you know how many people neglect marketing their business offline?
You know, with those people you can actually see and touch?
Talk about what you do – tell them! Make yourself top of mind with that incredibly important network of people that you have spent weeks, months, years, and in some cases, a lifetime nurturing.
5. Ask for help so you have time to market your business
We can’t do everything. In the same way we can’t be everywhere at the same time.
Divide your tasks up into columns:
1. things only I can do
2. things someone else can do
Need an example?
1. Only I can do my client calls and write my copy for my site
2. Someone else can do the photoshop for my site.
In the same way you hire an accountant to do your finances or call a plumber to fix a leaky pipe, outsourcing aspects of your business to someone who is an expert in that field will free you up.
Asking for help so you can spend more time working on your business and marketing is crucial to the growth of your business.
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Originally posted 06/03/2012 - Post updated 19/01/2018