How to find time to market your business.

Finding time to market your business is one of the biggest challenges you can face.

As entrepreneurs we wear a lot of different hats and juggle a multitude of tasks.

More often than not we get caught up working IN our business and neglect the important side which is working ON it.

time to market your businessWorking ON your business vs. working IN your business.

Working in your business is when you are doing the work, and often ALL the work. It is a crucial part of what you do, after all, that’s what pays the bills.

However, if you forget to take time to work ON your business you run the risk of having a nasty surprise down the line.

By working ON your business I mean taking time to market your business; promote it, tweak it, reassess your current direction, create and develop strategic alliances, grow (or reduce) your product or service portfolio – the list is endless.

So, how do you find time to market your business?

Let’s get something cleared up, sadly there is no magic potion to clone ourselves, nor a way to make the day 6 hours longer. No.

It’s down to us to make the most out of the resources and time we have – and usually this requires a hard, honest talk with yourself. Are you really making use of all the available time you have or not? Are you taking longer lunch breaks or spending just a few more minutes checking out the funniest cat video of the month? Usually we can be more efficient and more fit more in if we’re honest with ourselves.

1. Treat your business as the most important client you have

Yes, your paying clients are really important but stop and think for a second.

It’s their combined income that pays YOU – meaning you actually get paid all the work for your business.

Set aside time to work on your business each week that goes over and above just writing a blog post or setting up a sales page.

Brainstorm where you are currently at. Is that aligned with where you want to go?

Set new goals (and make sure you reach them)

Remember, your business IS the most important client, it’s the only client who will hang in there for better or for worse.

2. Consider raising your prices (and firing some clients)

If you are running around like a headless chicken servicing all your clients leaving you drained and exhausted every day it’s time to make a change.

If you really do not have time to work ON and market your business then you need to consider raising your prices.

Raising your prices gives you the opportunity to work with less clients at a higher rate leaving you with more time to take care of your business.

Another thing you can do is to go through your current list of clients and see if there is anyone on that list who you’d prefer not to work with anymore.

Firing your client may sound crazy but if it gives you more time to work on your business, market it effectively and attract new clients a higher price point then it really is a good idea.

3. Get smart about marketing your business online

We have a gazillion tools at our fingertips to market our business but should you use them all? NO!!

Take a look at how much time you spend on social media – yes, it’s so much fun, but what is it bringing you?

The only question you need to ask when you are marketing online is:

Are they converting into paid clients? 

If not cut back, massively. I won’t say stop, but really step back, readdress what you are doing online.

4. Get smart about marketing your business offline

Do you know how many people neglect marketing their business offline?

You know, with those people you can actually see and touch?

Do your friends, family, acquaintances, and neighbours know what you do?

Talk about what you do – tell them! Make yourself top of mind with that incredibly important network of people that you have spent weeks, months, years, and in some cases, a lifetime nurturing.

5. Ask for help so you have time to market your business

We can’t do everything. In the same way we can’t be everywhere at the same time.

Divide your tasks up into columns:

1. things only I can do
2. things someone else can do

Need an example?

1. Only I can do my client calls and write my copy for my site
2. Someone else can do the photoshop for my site.

In the same way you hire an accountant to do your finances or call a plumber to fix a leaky pipe, outsourcing aspects of your business to someone who is an expert in that field will free you up.

Asking for help so you can spend more time working on your business and marketing is crucial to the growth of your business.

If need help with marketing your business, subscribe in the box below and you can send me ANY question you have about marketing your business.

Loved this? Comment, love, share, SUBSCRIBE!!!
Hated this? (seriously?) Let me know why!

Originally posted 06/03/2012 - Post updated 19/01/2018

16 Responses to How to find time to market your business.

  1. Hi Ameena,

    This is exactly what’s been on my mind lately. I’m starting my business, and I’ve got a few clients already, and I find myself spending all my time working on the projects for my clients and not many minutes on my business. That got me thinking that, what happens when I’m done working for my clients? What if the projects stops, I won’t have anything to do.

    So, what you’re saying is something I have to do something about. I’m about to set up the my new blog, but I also need to get the strategy done and to start contacting some potential clients. So much to do, and so little time 🙂

    • Hi Jens,

      Yes, that is a scary reality, if you aren’t working on your business constantly, helping it grow then you will stay where you are and even fall behind if those clients leave you.

      You can do it – and keep in mind the tips included here and things will fall into place. Good luck!

  2. Great post, Ameena – love it! I often think I should be spending more time on social media but this makes me feel better.

    In terms of raising prices though, don’t you think there is a certain waiting period? i.e. Until I have another few years under my belt? I notice lots of people emphasize they’ve been doing something for “a decade” to seemingly justify higher prices. Or can I just charge higher prices right off the bat?

    Thanks for all your great posts!

    Cindy

    • Hi Cindy – yes, less time on social media – shock horror. 🙂

      No, there is no waiting period for raising prices.
      Experience doesn’t have to come from doing the same thing day in and day out. Some experiences are more useful than others.

      If I had to wait a few years to raise my prices I’d not be doing what I do anymore.

      Your business, your rules.

      Pricing is something I am really passionate about as it can totally change your business in terms of who you work with, the growth etc … I’ll be honest and say when I first started this site I was charging peanuts, and yes, I attracted monkeys … they haggled my already rock bottom prices – I pulled down my services page and had a long hard think. My prices were then 6 x more than before and I attracted a whole new crowd of people who wanted to work with me. They’ve since gone up again.

      Make your own rules.

      Thanks for coming by and for asking such an awesome question.

  3. I love your point about firing clients when necessary — I see so many small business owners bending over backwards for that one difficult customer, when in the same time they could have dealt with 10 easy ones. Keeping a balanced eye on the bottom line means paying attention to time-sucks like demanding clients just as much as making the sale in the first place!

    • You are right Sarah – I’ve had my fair share of bending over backwards for horrible clients. DONE with that now.

      Occasionally they slip through the net but now I can tell from the first email if they are going to be a client from hell 🙂

      Thanks for sharing, hope to see you again!

  4. I remember you and I chatting about how often I post and that I must have superpowers. I don’t. I’ve simply done what you’ve done. I have a rigid schedule, and I’ve identified what I can and can’t do. At this time in my life, I can publish five times per week. Maybe I won’t be able to keep that schedule once I have other responsibilities. I know it was hard to keep while I was working on my site, but that project is somewhat coming to a close. I can get back to focusing on more of my core offerings, most of which are written.

    The other tips are great and are ones I’ve had to learn in the past two years of being an entrepreneur. Raising my prices? I’m with you on that one and had the opportunity to say “no” to this week to someone who couldn’t pay that price. Firing clients? I’ve been doing that, too, which has left me with no clients. It’s not such a bad thing when those clients weren’t the right ones and weren’t going to take my business where I want it to go. Making sure my business is my most important client? I’m not always the best at doing that – I tend to focus on other people’s needs first – but I’ve had this concept drilled into my head by you, Gini, and Erika Napoletano. If repetition is one of the keys to learning, I think I am learning the concept.

    As always, you make me think. Thanks, Ameena!

  5. Hey Ameena, this was my first visit to your site–wonderful post! It’s so easy to get caught up in trying to take care of EVERY. LITTLE. THING. My favorite suggestion of yours is the “Things Only I Can Do/Things Someone Else Can Do” list. I use organization/collaboration tools like OnePlace to help prioritize tasks, but I had never thought of putting it that way. 🙂 Thanks for the great post, & I’ll be back!

    • Hi MaKenzie, Great to see you here! Glad you liked the list of things only I can do vs. what anyone can do … 🙂

      My aim is to rephrase things, present them in a different way to help people get results. Really happy this resonated with you!

      See you again!

  6. AMEN Ameena. Fantastic Post!
    Read it aloud to my husband, don’t be surprised if he is a subscriber by noon (Chicago time 🙂

    I am a current client of Ameena’s. I have been putting these core teachings to the test.

    Although my new website is not up yet- I am already getting new clients calling to make an appointment and subscribing to my (soon to be former) email list. Putting Ameena’s principles into action means you carry a completely different vibe and it is absolutely palpable. Carrying the “right energy” about my practice has made a huge difference already.

    The hardest challenge was going through my client list and really being honest- did our work together match my niche and what I am excited about? Am I bending over backwards too often to meet their needs? Are they just barely able to afford my services, do I often feel I have to help them out with extra time and energy??

    The good news is: for every 10 people I had to face the truth about there were 2 I still felt super excited about working with! They became the new YES list. Just imagine if even 75% of my entire practice made up the YES I LOVE WORKING WITH THEM clients.

    Woo hoo! I am well on that road. Thanks Ameena, you Rock.
    Robin

  7. I’ve been trawling your archives and loved reading this.. Really resonated with me and am sure would help many others.. Have shared it on my Facebook page and hope it inspires more business owners to work “on” their business instead of just in it.

Leave a reply