Working out where your delicious offerings fit into this world can often feel like witchcraft or wizardry.
You have probably been told repeatedly about the importance of finding your niche.
That sweet spot that will guarantee unrivaled clarity and crazy cash?
Finding your niche is a real challenge, and most times it finds you.
After all that soul searching and research you can end up with a niche that’s too small.
In the beginning mapping out your target market, your ideal client/customer etc IS important but you do not have to confine yourself to one person.
You can spend a lot of time working out that perfect person but until you actually get out there you won’t really know.
How do you know if your niche too small?
Let’s say you are in the business of feline hygiene products your target market is cat owners. Your niche is feline hygiene which can include a range of products. That’s great, there are a lot of cat owners.
But, if your specific “feline hygiene” product is pet-safe hair-dyes for white persian cats your niche is too small! Are there enough white persian cat owners on the planet who want to turn their cat into a technicolour delight?
Your niche is too small if:
- You don’t get enough sales
- You have run out of places to promote your delicious offerings
- Everyone in your niche already has bought from you!
How to avoid a niche that’s too small:
- Get clear on the benefits of your delicious offerings and WHO they can help (your target market)
- Make sure there are enough people on the planet to buy from you and that you know where to find them (Google can help you with this).
- Don’t be afraid to put yourself out there and test the market, you will never know if you don’t try.
- Have you found yourself in a niche that’s too small?
- Or do you feel that you need to narrow your delicious offerings down?