Is your niche too small?

Working out where your delicious offerings fit into this world can often feel like witchcraft or wizardry.

niche too smallYou have probably been told repeatedly about the importance of finding your niche.

That sweet spot that will guarantee unrivaled clarity and crazy cash?

Finding your niche is a real challenge, and most times it finds you.

After all that soul searching and research you can end up with a niche that’s too small.

In the beginning mapping out your target market, your ideal client/customer etc IS important but you do not have to confine yourself to one person.

You can spend a lot of time working out that perfect person but until you actually get out there you won’t really know.

How do you know if your niche too small?

Let’s say you are in the business of feline hygiene products your target market is cat owners. Your niche is feline hygiene which can include a range of products. That’s great, there are a lot of cat owners.

But, if your specific “feline hygiene” product is pet-safe hair-dyes for white persian cats your niche is too small! Are there enough white persian cat owners on the planet who want to turn their cat into a technicolour delight?

Probably not.

Getting super specific on a product range or collection of services can be great but don’t take the “less is more” approach to an extreme.

Your niche is too small if:

  1. You don’t get enough sales
  2. You have run out of places to promote your delicious offerings
  3. Everyone in your niche already has bought from you!

How to avoid a niche that’s too small:

  • Get clear on the benefits of your delicious offerings and WHO they can help (your target market)
  • Make sure there are enough people on the planet to buy from you and that you know where to find them (Google can help you with this).
  • Don’t be afraid to put yourself out there and test the market, you will never know if you don’t try.

 Your turn:

  • Have you found yourself in a niche that’s too small?
  • Or do you feel that you need to narrow your delicious offerings down?

4 Responses to Is your niche too small?

  1. Ahh.. luckily for me, am not in niche too small but I can totally understand how tough that would be:-) Am sharing it though because am sure many entrepreneurs face a too narrow niche challenge! A great post as always, Ameena..

  2. I am in a somewhat unique position regarding the business I am starting and I will be honest, it will be a social experiment. I will be writing on a blog everyday and the content of my writings (which I have been active in for 10 years) is what will ultimately drive peoples inspiration, their interest to change the way they see the world and see possibilities for the future, helping them to take action in their own lives.

    My product which consists of designs and messages on clothing (the sales part) is for the people who connect with those ideas, want to get involved and want to express that message to those around them.

    So it is kind of in reverse of most businesses who have a product that they write about for the sake of selling it. While there are many clothing companies that represent important issues, I think mine might be the first to bring together so many themes where the objective is to drive forward towards viable actions and permanent solutions within communities and eventually globally, and the clothing sales are based on developing an identity in line with that philosophy.

    At this point in my life I have nothing to lose. I speak about these topics everyday anyways. This is MY BIG WHY and something I have dedicated my life to.

    So as far as entering a narrow niche, I’m selling clothing. It’s a massive business with many competitors. I’m just promoting the message first and the clothing line is a follow-up to that.

    I know there are hundreds of millions of people who are very concerned at this point with the future of humanity and our long-term sustainability issues. Many are seeking the answers I discuss.

    Whether that will translate into clothing sales or not, I don’t really know. But my brand is about change. The clothing is my visual representation of my written message.

    I am trying to make money while doing my life passion. So I guess we’ll see. 🙂

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