Are you presenting yourself in the best light? Are you attracting the right people?
If you are using Twitter for your business there are 3 things you should consider:
1. Your Twitter Name (Handle)
Well, what’s in a name? A lot actually. Your twitter handle should be easy to find, identify and relevant to what you do.
Cutesy handles are cool if you are using Twitter for recreational use. However, if you are using Twitter for business make it relevant to what you are doing.
Not sure what you are doing then keep it simple and use your real name.
Remember that handles like “CuteKitten123” is ambiguous, hard to remember and will probably get you spammed, a lot.
When I started out on Twitter my handle was @ExpatinProvence – I was an Expat, living in Provence. Then I changed it to @MummyinProvence, because, well, I was starting out as a mummy blogger. Then Google+ launched and no one could find me. I changed it again to my real name. I now have both Twitter accounts; @MummyinProvence and @AmeenaFalchetto because I couldn’t consolidate my tweet content to be relevant on both audiences.
Keep your name simple; use your real name or your business name, or your blog URL or a mix of the 3.
Whatever you do, make sure you add your real name to your profile.
2. Your Twitter Bio
No bio is an automatic fail. Multiple hash-tags is annoying. Keep it clear and concise. Think carefully about the words you use to describe yourself.
Yes, social media can be informal but as Jim Connolly says exercise caution when using self proclamations like: Maven, Maverick, Guru or Ninja. WHY? Well, think about what some of those words mean:
Ninja: “Japanese mercenary who specialises in unorthodox acts of war“. Do I really want to follow someone who dresses in black spandex and kills people?
Guru: “Someone who is regarded to have great knowledge and a teacher“. Ok that’s cool but when I think of a guru I think of the old man dressed in a loin cloth who read my palm in India a few years ago.
Maverick: “Unorthodox or independent minded person: a rebel“. I can’t help but think of the Mel Gibson movie when I see Maverick in a bio.
Word associations are within our control. Avoid using self proclamations and you will carefully dodge looking like a joker, a fool, or worse.
3. Your Twitter Avatar (Picture)
No picture is an automatic fail. I don’t follow eggs. Ever. Cartoons are ok but I won’t take you seriously if you are a business. Logos annoy me. Why? Because there is a person (I hope) behind the account talking to me. I want to see your face. Mark Harai wrote a great post “Does your avatar show us your best side.”
Marcus Sheridan from The Sales Lion used to have a lion as his avatar. It worked. Here is his defense in keeping his lion avatar but he has since changed to a picture of himself.
My first avatar was me wearing huge sunglasses, a silly pout, and a newspaper hat. I changed it a few times until I came up with the one I use today and is the same as my header. Why? I want you to recognise me.
Even if you have a face for radio, I want to see your face. Mood lighting, careful camera angles and a bit of photoshop can always help! But don’t overdo it. I’m not looking to date you, I just want to know who I am talking to.
So there you have it. What are your thoughts?
Are you missing out on followers and potential business leads because of your twitter profile?
image source: Twitter.com