Originality is Dead. Why it’s time to reinvent yourself. Again.

I’m a strong believer that the concept of originality is dead.

There is no such thing as a truly original idea anymore.

Sorry to burst your bubble but it’s true.

Many go in search of that “original” idea that will guarantee success.

Well, since there is no such thing as an original idea and success is subjective many set themselves up to fail.

Focussing on an authentic idea and then coupling it with constant improvements and reinvention could lead you to success. Sitting tight and comfy at the top spot can lead to complacency and blindness.

Change is constant, it happens around us all the time.

You may be resisting change without even realising.

originality is dead

Finding inspiration and making it work

Where you find inspiration is irrelevant. WHAT you do with it is what matters.

Some are inspired by music, some by exercise, some by TV – no channel is better than the other. It’s what WORKS for you and how you apply that to your business.

Keep being inspired. Keep searching and keep channeling that into your work. Nothing is ever constant.

Reinventing yourself is a constant process

Do you remember the day you first opened your Twitter account? Do you remember your first tweet?

How does that fit with what you are doing today? Chances are you’ve changed your avatar a few times, probably changed your twitter handle if you are like me a few times, updated your bio repeatedly.


Because you were tweaking, improving, and growing. The changes are all part of reinventing yourself.

I don’t care where you came from, it’s where you are going that matters

Where you’ve come from should be a paragraph. Where you are going should be a book; one with goals and plans.

We all love talking about ourselves and celebrating our triumphs and successes but looking back will only keep you in the past.

Change is happening everyday, why aren’t you?

There is something new coming out everyday.

New tools, new ideas, new methods, new analytics, even new criterias for ranking websites.

Being an ostrich will not make an issue, a challenge or a topic go away.

Change happens. It will happen again. Now YOU need to make changes.

Without change nothing happens, actually, things get stagnant.

If you keep doing the same exercise routine every week you will eventually stop seeing results.

How is that any different when it comes to your business?

If you aren’t going to do it, someone else will.

Competition is something that will always keep things fun, fresh and challenging.

We need to be kept on our toes. Getting complacent and comfortable are mortal sins when it comes to business.

With social media it’s becoming even more challenging.

I guarantee that if you are NOT prepared to reinvent yourself and make changes regularly someone will catch you up and take over your market share.

Yes. It’s true.

Do you think reinventing yourself is important?


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21 Responses to Originality is Dead. Why it’s time to reinvent yourself. Again.

  1. Hi Ameena!
    I’m not sure whether or not there is an original idea left out there, but I think we all ARE original and unique. Reinventing myself would have to be a logical extension of the path I’m on or a new path I choose. (I’m fickle!) but if I want to find something original, I only have to look at myself!

    I guess if we’re talking about marketing, it’s a different story. But even there, everyone has their unique slant, their personality infused, their own writing style and look and feel of their blog. I don’t know. Maybe this will take more thought. I’ll see what others have to say!

    • Hi Lori,

      I don’t think we are original. We are shaped and formed by the opinions and actions of others. Yes, we form our own ideas and our own identity but all those things are borrowed and gleaned from experience and influence.

      Creating something unique is different from creating something original in my opinion.

      When it comes to business there is nothing original about the tools we use – yes, we can put our character, add a unique flavour to them but essentially they are not original. In order to succeed we need to play with the past, improve and repeat!

      Thanks for stopping by!

  2. Hi Ameena!
    Taking a break for a minute from writing a new story about an ancestor…so I’ll be brief!
    A flower is a flower is a flower. But ask a group of children to draw a flower and (unless they were taught “how” to draw a flower) they will all put a different spin on it. Imagine if all art looked the same? Yuck! And what if all the businesses and books and families looked and acted and produced cookie-cutter “products”? That’s why, even though I find myself drawn to family history along with millions of others, I can carve out a niche for myself as I find MY voice.
    Thanks Ameena!

    • Finding your voice is important! I love the fact that everyone has a unique perception on the same subject but that doesn’t make it original … carving your niche is important … making something better doesn’t make it original but it certainly makes it stand out!

  3. I am a firm believer in recycling ideas and presenting it as “creativity”! Glad to hear that others agree that that is all anyone is really doing!

    Reinventing is a regular part of my life, mainly because I don’t know what I want to be when I grow up. At the moment, I’m even having difficulty deciding what I want to do next. Crossroads lead to change, which I love, yet also give endless opportunities. I’ve learned to just jump and use that momentum to morph each action into something that works for me.

    Thanks for reminding us that failure to change equals stagnation and losing what we already have.

    • I’d be wary of anyone who came and said that they developed original ideas … 🙂

      Thanks for sharing your take on reinventing yourself – yes, it’s a constant thing and it’s totally necessary!!

  4. Yes, I think it’s essential that we continue to reinvent ourselves. I have had to reinvent myself a lot these past years and I’m more happier for it. I find that when I continue doing the same thing over and over again, I just get the same results.

    • That’s exactly it Jessica! If you do the same thing over and over you WILL get the same results. Reinventing yourself doesn’t have to mean major plastic surgery or changing yourself massively – just tweaking, improving etc can make the world of difference!

      Thanks for coming over 🙂

  5. Hi Ameena,

    I absolutely agree. But, it’s hard to reinvent. I don’t remember my very first tweet, but I know that I thought that it was all about pushing information (and links to whatever I was selling). Now, Twitter is almost exclusively about conversations. And, this is how I’ve been reinventing myself… I want to be part of the conversations, and learning from the best.

    I believe that one of the most important things when it comes to business and marketing is to be open for conversations and learning. Most people are so kind and are doing all they can in order to help, and that’s just amazing. I used to think that I had to pay for everything… that’s not the case 🙂

    Great article!

    • Thanks Jens … yes, keep learning! I worry about those who say that social media has nothing to offer their business. It makes me feel like they not only missing out but also have an overinflated view of themselves.

      I agree that being part of the conversations that would be impossible to find in real life are incredibly fruitful!

      Thanks for sharing!

  6. Hey there dirty rascal. Have you seen this: http://www.austinkleon.com/2011/03/30/how-to-steal-like-an-artist-and-9-other-things-nobody-told-me/ Think you will connect with it.

    You hear that a lot about original, but I actually wonder if it is the wrong word. I’ve always felt that everything is derivative. What I love about so many of the newer models is how they are combining old ideas with new ones, traditional concepts with new technologies. None of the components are truly original, but the end result does have something unique about it.

    That said, I love to emulate and learn from those I respect. There’s no better way that I’ve found to learn. Try what they do, see what worked and what didn’t then learn from someone else. Over time, you create a patchwork that is your own, yet not a single piece of it was pulled out of thin air…

  7. I’ve seen that before … it’s great.

    I think people DO use the wrong word. Uniqueness has nothing to do with originality – ideas cannot occur in a vacuum. End of.

    Yes, copy, borrow, steal … just promise you’ll improve it 🙂

    Thanks for coming over!

  8. Ameena, wow, I thought there were a ton of awesome nuggets here. Really.

    Where you’ve come from should be a paragraph. Where you are going should be a book

    This one was maybe my favorite. I use the same motto when I speak. People always say, what do you want your bio to be in the introduction. My answer is always the same: They don’t care. But what I say in my presentation, now that will be how they form their opinion about me.

    Yes, we must develop. We must change. Like you, my blog, twitter, and everything else has changed again and again these last two years.

    Friends come and go too. People come in and out of our lives.

    All change.

    Powerful Ameena.


  9. Thanks Marcus! As always, I appreciate your feedback! I think I crammed a few too many ideas in this one but it’s a subject that will be back especially as I hung up my artists apron years ago in search of something else … the concept of originality and uniqueness has always fascinated me …

    Glad you enjoyed it … 🙂 Great to see you over here with your busy schedule!

  10. Hey Ameena

    I am a strong believer of reinventing self. No one and absolutely no one is perfect and finding out more and constantly bringing a little reinvention is necessary to break the cycle and discover a newer part of yourself.

    Also, we need to realize the difference between change for the better and when change is just plain pain!

    Thanks so much for a reminder! 🙂

  11. Wow Ameena! You are really good as Mummy in Provence but you are even better here! Loving your site and your posts! Well done, dear!

    Agreed, I am working on being that dirty rascal right behind! Maybe that could be my challenge for the next 30 days!


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