I am often asked the question “Should I publish my prices online?”
My response is always the same.
I know many are hesitant to publish their prices online.
The fact is online shouldn’t be different to offline.
When was the last time you went into a shop and didn’t see the prices displayed?
I know you might be thinking “Argh! I can’t publish my prices!”
Here are objections to publishing prices and solutions.
1. “If I publish my prices my competition will know what I charge”
Firstly, forget your competition.
If this is a real concern then you have an issue because you are competing on price, not value.
Change the word competition to target market and then you have a scary phrase – in order to make sure your potential clients know what you charge then your competition needs to know too.
2. “I can’t publish my prices because it depends …”
If your pricing depends on the scale, size, and duration of a project you can still publish your prices.
In the case of it depends you can put a few words before the price “Prices start at XYZ”
If you are pulling prices out of your *ss depending on the client then you need to rethink your business model.
3. “I used to publish my prices but then I got less enquiries”
If you don’t publish your prices you may get more enquiries.
That is natural.
You will then be replying to emails from people who might not be able to afford you.
These emails take up a lot of time.
Publishing your prices means you can qualify your leads before they even contact you.
To round up the issue of publishing your prices
- If you are not publishing your prices your target market will probably think you are too expensive.
- “Prices available on request” usually means it’s going to be cripplingly expensive.
- If your prices depend then say what they START at.
- By publishing your prices you qualify your leads before they start contacting you.
If you need help with your pricing get in touch.
It’s something I am incredibly passionate about.