When Social Media was exploding online I was lucky to have an internet connection. A few months later I realised I need a fax machine.
Yes, this was 2008. If I wanted to receive purchase orders or maps on how to get to a meeting I needed a fax machine as only the senior management were priviledged enough to have email.
Fast forward to 2010 – I’m now in France and looking to get my offline business, online. It was exciting, I was charting unknown territory.
Yes, I had a Facebook account, I also had a Friendsreunited, Friendster, and Myspace account (don’t laugh – EVERYONE had one of then, right?)
Anyway, here are my 5 Social Media Myths I wish I’d known when I started my online business:
Myth #1 – You need to “be there” all the time.
I remember thinking that I had to be there when someone sent me a tweet. How ridiculous was that? Some afternoons I’d sit there waiting for that tweet that would come in and get my immediate attention.
Lesson #1 – Real time is CRAP. If it happens awesome but it’s NOT important
Myth #2 – Keep what you do on the “down-low” especially if you are on social media for business
I felt self conscious about revealing the fact that I was entering the world of social media for financial gain. I felt I had to hide I was for hire, because obviously everyone else had money trees growing in their garden. Sadly, I didn’t.
Lesson #2 – Make it ABSOLUTELY clear what you are doing. How else will you get hired?
Myth #3 – Capturing emails is a waste of time because email marketing is a waste of time
I wanted to build an email list but I felt it was crass to do so. So, guess what? I didn’t. I now want to slap my then-self for going against my better judgement.
Lesson #3 – If you are in business and have a clear goal put a big FAT email capture form on your site.
Myth #4 – You need to be on EVERY network and share UNIQUE content on each platform.
Yup – I would struggle to find stuff to tweet, and then different stuff for Facebook, then, Google plus arrived, and well, you get the picture.
Lesson #4 – Are the same people you are talking to on all networks? Really? If yes, you have some serious work to do!!!!
There are no rules as to what you should share, which channel you should be using, and if you think everyone is seeing the same thing on every channel then you are wrong.
Myth #5 – Don’t talk about your success.
Yes, don’t talk about your success, especially if it’s work related. How dumb is that? Really?
So I can boast about how I ran a marathon but not that I got featured in some kick-ass publication?
Lesson #5 – Sing it LOUD, and sing it PROUD. I can guarrantee that if you aren’t then no one else is doing it for you. The chances are high that someone else, maybe your competitor is doing it, and well, they are stealing your business.
So there it is – my 5 social media myths debunked!
Makes me wonder if all these social media “gurus” are setting us up for failure, to keep them in business … I’ll leave that conspiracy theory to you!