How many times have you expressed an idea through words and left people confused?
Are you sure they really got your message?
All too often we express thoughts and ideas through words.
In a previous life, I had to prepare detailed reports which took hours to compile, and then I’d still have to sit in a boardroom to explain things. I hated it.
Today, many of us use blogs to communicate our ideas – we leave ourselves wide open to misinterpretation, we run the risk of alientating the audience we so crave, and above all, we sacrifice getting our idea across.
You talkin’ to me?
I work with people who are very much like myself – they are creative entrepreneurs.
They are usually extremely creative people and possess minds which are often brilliant but struggle to coherently express themselves.
They hate pages and pages of words as that kills the beautiful animations that lie inside their minds.
Over 60% of people are visual learners – I’d assume this number is far higher amongst entrepreneurs.
Are you missing out on getting your message across to the right people because of your words?
Images communicate across borders
Words limit us to those who speak the same language, and by that I am not talking about English.
The English language has various cultural differences.
Humour, sarcasm, and metaphors are often misunderstood through words when you go across borders.
Borders also apply to professions – can you assume an accountant and a graphic designer to grasp the same message without visual aids? Probably not.
Words often force us into a corner, we run the risk of being too intrenched in our field that we alienate people who don’t understand our jargon. This IS the curse of knowledge.
The power of attention (and retention)
Have you read an awesome blog post recently? Can you tell me what it was about, in detail? No.
We don’t retain words in the same way as we remember visuals.
Can you tell me in detail what happens in the final scene in Dirty Dancing? (I know Marcus Sheridan can)
Or what about your favourite advert? Or your favourite cartoon from childhood?
Using images, no matter how basic, can help communicate to a wider audience, help you connect with more people, and keep your message fresh and understandable.