Many will tell you that transparency online is crucial.
It’s critical to your impossible quest to be authentic.
So, where do you draw the line?
If you are blogging for business then here’s the skinny on transparency online.
How transparent do I need to be online?
If you are a solopreneur or a small business owner who is blogging for your business you may question how much you need to share.
Some will heckle and yell “I want the warts and all story!”
There are only a few things you need to be completely transparent about:
- What you do, why, and how.
- How much you charge and your payment terms and conditions.
- Your experience that is RELEVANT to your business.
Anything else needs to be divided into complementary and irrelevant information.
Complementary vs. irrelevant transparency
Ask yourself the following questions;
- Does sharing this information bring my readers closer to becoming clients?
- Who am I writing this for? My clients or myself?
- Does my sharing help someone?
Complementary transparency is information is something personal you reveal that adds something to your business and/or to you as a person.
For example, I don’t hide the fact that I am married to John Falchetto, yes, he is my husband, the father of my daughter, my mentor, AND my business partner with who I started a couple of business with (many of the experiences, good, and bad, are shared on this site).
Irrelevant transparency is something that adds nothing to your business or you as a person.
Want some examples of irrelevant transparency?
I’m not giving you any personal examples but here are some to whet your appetite for entertainment …
- What you ate for breakfast when you are not a in the business of food or nutrition or fitness.
- Your medical history when you are not in the health industry.
- Your bowel movements.
- Your anger issues, or past criminal record.
- Your personal relationship catastrophes.
The bottom line is all you need to reveal online is what you clients need to hear. Nothing more, nothing less.
No one is 100% transparent all of the time. It doesn’t mean you are a fake or an impostor. No. We are different depending on the situation and the circumstance.
Why should that be any different online?
Tell your story. Keep it relevant to what YOU do. And make it serve a purpose.
Transparency online is your choice, your story to tell.
Keep focused on your goal especially if you want to blog for dough and not for show.
Loved this? Comment, love, share, SUBSCRIBE (Bright pink box below)!!!!
Hated this? (seriously?) Let me know why!