Where are you going?

where are you going

Where are you going?

As the year comes to an end it’s normal to reflect on what you have been doing.

What worked?

What didn’t?

What do you plan to do differently in the new year?

There are no hard and fast rules. At the end of the day it’s wholly reliant on what your needs are (and your resources).

Do you know who you are?

I mean, really?

Do you know what your brand is?

Do you have it figured out?

Can you answer in one sentence what your business is?

For solopreneurs this is a major challenge. Often we wear so many hats that we neglect the core, the essence of our brand.  If you are wondering what I mean by brand check out Sahar Wahbeh’s great video on “What is a Brand?”

Figuring out who you are can really help you clarify what you need to work on and stop you going around in circles.

You do have a goal don’t you?

I’m not a coach but everyone needs a goal. Something to work towards. All too often I see people getting caught up, and literally tangled, in the tools. Ultimately they lose focus.

Social media tools are freely available to us all but which one should you be using?

Gini Dietrich throws a few more into the mix and gives us even more to think about with her post about Seven Tools for your 2012 Marketing and Communication Plans.

Then there is the issue of blogs.

Which blogs are you reading?

Which ones are you neglecting?

Should you be reading loads or just a few?

Do you share? Do you participate?

All these things take time, a LOT of time. Commenting on blogs can feel like work but it’s not a business model as Marcus Sheridan explains.

Lots of food for thought. No answers here as I don’t know your story.  

Do you know where you are going? Do you have big plans for 2012?


37 Responses to Where are you going?

  1. I LOVE YOUR DRAWINGS!!!! Love, love, love!!

    I’m a big believer in writing down your goals. It’s one thing to have them in your head. It’s a completely different thing to write them down, especially in spots where people can see them. It holds you accountable.

    I have a friend who decided a couple of years ago he wanted to make a million dollars in salary. So he wrote himself a check for a million dollars. It’s hanging on his wall for him to see every day. He’s not there yet, but he gets closer every year.

    P.S. I hope BiP is feeling better.

  2. I write out goals every year too. I can sum myself up in one sentence “My goal is to bring hope to those who have none” That is the simple goal.

    Been writing like mad this weekend, and now adding looking for ways and means to stay in this apartment until I can find something cheaper. It has made me look around and see what I can sell right away.

    The only good thing about all of this stress is that I woke up at 5 am and was really productive.

  3. Hi Ameena,

    Your drawings are awesome, and your questions are very interesting. I have huge plans for 2012. I’m going to get my novel published, and I’m going to do some major changes when it comes both life and work (but I’m still just planning).

    I don’t write down my goal. I just keep them in my head, and I usually don’t tell anybody about them 🙂

  4. First of all, you’re dang good at this art thing.

    I want a Lion portrait for Christmas. 🙂

    Regarding where I’m going…hmmm…yeah, I feel like I have a good idea. But if I share, I’ll sound big-headed…so I’ll just say ‘in the right direction’ for now Ameena 😉

    You rock,


  5. Enjoyed this one Ameena! My bday is only a few weeks before the new year so, I usually have two markers in close proximity to reflect upon the previous year and goal-set / strategize for the upcoming year.

    I will have to say that goals that are not written down don’t exist in my book. Something about the act of writing them down changes their importance and the accountability factor.

    Looking forward to digging into 2012 soon!

    PS. Loved the drawing!

  6. Hi Ameena!
    Glad to see you are drawing – keep it up!
    It is a great time of year to look ahead and plan for next year! Isn’t it fun! I’m lucky to have a coach to talk about these things with me. I’ve got some ideas of what 2012 will bring.
    There is too much to put here but I’ll share one new idea. I’ve just started to make a chart for each week and on the chart, on the left are things I want to accomplish every week, things like how many times I want to post on FB or G+ or how many articles I want to write and EVERY other thing I need to do and want to do in a week. It gives me a visual for my progress. I can do anything at any time I want as long as I accomplish them all by the end of the week, but generally I do LFI (blog) things in the morning and TCP (my business) in the afternoon AND the things that take the most energy early in the day and early in the week. If I accomplish everything on the chart and the week is not done – doesn’t matter, I’M done! If I want to be!
    It’s working great so far – makes me feel on top of my game – that I’m both boss and employee, first the Boss makes the plan and then the employee works it.It reminds me to take the time to work ON my business and not just In it.

  7. I am on a train following the tracks going in one direction and that’s forward. Some might take turns left or right, but either way it goes, I will still be going forward with my life, decisions and my goals.

    I have been reflecting about this past year and how fast it flew by and what goals I accomplished. I did a great deal and I always celebrate small wins. It’s what keeps me going and to never give up. Next year? Another goal, journey and trip I know I will enjoy!

    Great post Ameena!

  8. I love your drawings, and the one you drew for Marcus is amazing. It sums up who he is and what he does beautifully.

    I’ve been taking a small time-out this week to figure out who I am and what I do. Surprise, surprise, I’m heading back to writing. You’d think I’d stop beating my head against the wall one of these days, wouldn’t you? 😉 Let the hard work of changing my business, blog, and brand begin. Some of it isn’t that hard; I tend to get excited when I focus on writing and writing about the writing process and how to write better…See, already excited. 🙂 I think, though, I need to find someone to keep me on track. Maybe that’s part of the reason I blog about some of the things I do. It keeps me accountable.

    • Thanks Erin.

      Getting focussed will help a lot. I’ve found that trying out this and that can really help you figure out what you don’t want to do. I find knowing what you don’t want to be doing can be just as useful as knowing what you want to be doing!

      Good luck … I have a coach who keeps me focussed and on track!

  9. Hi Ameena, I’ve been here before but it’s been a little while. Which brings me to your questions of ‘is what I’m doing working?’ The short answer is ‘No,’ and the long answer is, ‘I started out doing really well. I had a blog getting a lot of subscribers and was really helping to make a difference. And then my day job got really busy. AND I have 3 small kids. But I missed blogging. I really missed it. I’m still getting the hang of it on a full-time basis, but I love it. So I figured out a system that lets me have time to do it. More than that, I really missed the community.’ Thanks for the time for introspection. 🙂

  10. Hi Ameena,

    I was slightly confused by your last paragraph.

    ‘All these things take time, a LOT of time. Commenting on blogs can feel like work but it’s not a business model as Marcus Sheridan explains.’

    I read Marcus’ post and understood it. Are you saying that writing your blog posts and receiving comments is not a goal?

    Sorry for my stupidity.

    • Hi Chris

      No, I am not saying that you shouldn’t write a blog if that is something that will help your business. Receiving comments doesn’t transfer into money. More often than not people who comment are your peers. Commenting on OTHER people’s blogs can take A LOT of time, time you could be using developing products, or scouting for new business. Commenting and receiving comments is not a business model.

      Hope that clears things up!

  11. Yes, loads of food for thought! I am brainstorming (mindmapping for some of you…) these very things for 2012 over the next few days.


    PS loved the link to Marcus’s post as well. So true!

  12. How did i miss that you have another blog?

    Hi Ameena, we’re finally settled in Marseille France.

    I struggled a long time with my brand, my “who am I”. Such a simple concept but so hard to pin down.

    I finally have it down now ( i think) but it’s always changing just a little and i tweak as needed.

    What helped me the most is to have someone to talk to. I’ve had several coaches help me keep on track and see things with a new set of eyes and set goals.

    It’s like having my own small board room.

  13. Hi Ameena,

    Nice to visit again. How’s everything with the family?

    Goals are certainly important. But I find that we need to have several specific goals written out to really increase our focus for greater personal effectiveness.

    I know this can contradict defining your business in one sentence. But I think we can have both. One for the elevator talk and one for personal consumption and effectiveness.

  14. Dear Ameena,

    While searching for an image for my blog on “Where are you going?”, I stumbled upon yours.

    Beautiful and very thoughtful artwork, indeed.

    In line with the Creative Commons License norms I have taken the liberty to use the image above. You can check out the blog on http://www.omswami.com.

    I hope it is okay with you. If not, please let me know and I will promptly remove it.

    Thanks very much.


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