I’m often asked the question “which social media channels should I be using?”
Many assume we should be on all of them.
I guess it depends on what your social media motivations are, and if being on all these platforms is bringing your business value.
If you are using social media just for fun I suggest you stop reading and get back to it.
If you are an entrepreneur/solopreneur then keep reading.
The panic that rocked Facebook and Twitter recently when Google+ launched pages was incredible. The general feeling was “[groan] another social media channel I have to find time for”. But do we really need to be present on every channel?
Do we need to tweet?
Do we need to blog?
Comment on blogs?
Have a Facebook/Google+ page?
How many updates? (is your head spinning yet?) These are all common, and very valid, questions.
Which social media channel is best for my business?
As a marketer it depends largely on where you feel your customers are and where your peers are – not your friends.
Making this distinction may rock your world slightly but you NEED to identify what you are here for.
Do I have to utilise all the social media channels out there?
No. Do you use every tool in your tool box when you come to hang a painting on the wall?
Do you use all your kitchen equipment to make one dinner? Why should social media be any different?
Use what works best for your business.
I feel I should be on Google+ but I prefer Facebook
Go back to my first point; if your customers and peers are on Facebook stick with it.
In the meantime, there is no harm in checking out other channels; it doesn’t have to be either one or the other.
Are you talking to the same people on Google+ as you are already talking to on Facebook?
If yes, then you may need to readdress your strategy. It is a bit like meeting up with the same people in a different coffee shop – where is the value in that?
How do I find the time to maximise all these social media channels?
Time does not grow on trees. Unless you are Ashton Kutcher most of us can’t pay an agency to handle certain accounts for us.
You can use scheduling software to help lighten the load so you don’t have to be there in real time. Planning your day in advance to allocate small chunks of time to work on your social media channels can help you from getting distracted from your goals.
You do have an online goal, don’t you?
At the end of the day no one needs to be on all the channels, all the time.
NEWS FLASH!!! >> The internet will survive without your presence for a few hours, days, or weeks.
Use the social media channels you are most comfortable with first – the ones you have already grown. If it’s working for you then stick with it. You can always add to your mix later on.
At the end of the day – juggling makes you a court jester, or a jack of all trades … and a master of nothing.
How are you managing your social media channels?
Which ones are you using, avoiding, or have on the radar to learn more about?