Word of mouth is still one of the most important marketing activities you need to make your business fly.
Many seem to stall when it comes to reaching out for a number of reasons; fear of being salesy or waiting for the “perfect” moment or because they don’t know how to reach out to their target audience.
Similarly, the idea that you can only market to people you’ve never met before is a common stalling point.
Here are my top 6 tips on how you can get more eyes on your business (and get more sales) without it feeling icky!
In short, work your networks!
From the day we are born we are constantly creating relationships with people, whilst we all follow our own path there a dozens of people who will be more than happy to help you spread the word about what you do.
Some of your biggest opportunities can be found in these groups: Friends, Relatives, Acquaintances, Neighbours and Kids (FRANK).
How do you reach out to these gorgeous people in your networks?
- Send an email to anyone you can think of, reminding them what you do and who you help and HOW (sing it loud and proud).
Whilst you might think everyone knows what you do already, the chances are they’ve forgotten.
Include a simple request to either share your new offering to anyone who might be interested or to share something on Facebook. Tell them what you’d like them to do.
- Pick up the phone.
- Make sure you are confident about how you talk about what you do so you can casually drop it into conversation (and yes, this is possible with virtually ANY business) when you’re out and about!
- Use any forums or groups you are part of to reach out to the community you are part of. Don’t sell to them. Just remind them what you do and ask if they can support you on social media or introduce you to someone.
- If you have a business that has a lot of offline activity, ask your favourite cafe/shop/gym owner/manager if you can leave a leaflet or poster in their space.
- Ask your customers/clients to give you kick ass testimonials and put them proudly on your site! You can even ask them to spread the word on their networks too!
All these steps can be done without a huge time investment (and it’s free)
Remember, people who know you already love you and trust you.
Don’t make things hard for yourself by feeling you need to go out and find new people all by yourself!
Word of mouth and personal endorsements are worth a gazillion times more than any flashy advert or sales page can!
- How have you used your personal networks to grow your business?